Some Brands are starting from scratch, some are starting over. Some come to the table with extensive research. Some operate on pure gut. Either way, Mad Genius gives your brand the momentum through a simple yet thorough process called “Brand Fusion.” It’s a one day or half-day interactive workshop that inventories all the challenges and assets that determine your brand’s success or failure, unifies and inspires your stakeholders, and uncovers your biggest momentum-building opportunity.
