So, you have a product. Obviously, you want to showcase it in the best light possible, which is why you should delve into a type of commercial photography known as a product shot.
As the name suggests, the main idea behind it is to shoot your product in an attractive way for diverse purposes. For example, you can use said imagery for catalogues, advertising, brochures, pitches, and more. Basically, any time you need a proper but appealing representation of your product, you turn to product shots.
Needless to say, if you want your shots to come out gorgeous and to fulfill the purpose you set out for them, you need to take care of myriad different elements. To make this easier for you, we’ve prepared a list of things you should look out for when dealing with product shots.
But not only that! In this post, I’ll show you two different approaches you can use to get the perfect shots for your products.
As a general rule of thumb, however, make sure that the products you show aren’t distorted, as you don’t want to cheat your potential customers. Likewise, if you have more than one product shot taken, go for a cohesive look to tell a story that makes sense for your brand.
1. Creating Product Shots on Your Own
Manufacturing the Product
First of all, you need to have the product you want to showcase manufactured. Try to make it in the highest quality possible, so that it looks great in your photos.
Brainstorming an Idea
Next up, you need to have the right idea for your product shot: do you know what you want it to be like? What should appear in the image? Where do you want to take it? Answer these and other basic questions so that you have a direction to follow.
As mentioned above, if you’ll be taking more than one product shot, make sure they’re cohesive all around, so they fit together (e.g. if you want them to be black and white, or have a specific light story, keep it going throughout your product shots).
Searching for the Right Photographer
More often than not, you will need to hire a photographer if you want your images to look professional. It’s recommended that you ask potential candidates for their portfolio, to see what their expertise is and if they will be able to deliver on your idea.
Gathering the Appropriate Equipment
Lights, lighting reflectors, a camera that takes high-quality photos, a tripod, and other equipment is absolutely necessary to take product shots that will show what you have to offer in an attractive way.
Getting Models and Props
If you’d like your product shots to include people interacting with, wearing, or displaying your product, then you will need to find models that fit the profile you’re trying to hit.
Likewise, you need to think about the props that will appear in the shots (e.g. if the model will be sitting, what will they be sitting on?).
Finding a Location
Now you have the ‘what’, ‘who’, and ‘with what’, it’s time to establish the ‘where’. Scout for the right location (and assemble the required permits, if necessary), so that everything will be ready for the day of your shoot.
Going Through Post-Production
Lastly, once you’ve taken the images, they need to go through an editing phase (for this, you will need a computer, editing program, and skills), so that they look the best they can.
2. Creating Product Shots With Placeit
Another way to get professional and beautiful product shots is through Placeit. Placeit is a platform that allows you to create high-quality product mockups with just a couple of clicks. This means that you can easily put your design, app, or other product in a realistic environment without going through all of the hassle mentioned above; you just need to place it (get it?) in a mockup and you’ll have your final image in seconds.
To create your product shot with Placeit, you need to do the following:
Design Your Idea
Of course, you first need to have your product, app, or design ready and with the right dimensions to be imported into Placeit and placed in the mockup shot. This will guarantee that your design is cool enough to attract the eyes of the audience you’re trying to reach.
Know What You Want
After you have your design and a screenshot of it, you need to come up with an idea of what you want for your product shot: who should be interacting with it? Where should they be?
Luckily, Placeit has a large selection of mockup images (and they’re adding more every day!) that you can use for your product, so you’re sure to find something that fits your original idea.
Upload It to Placeit
Once you have a screenshot, or the URL of your design, and the idea of the image you want, you just need to upload it to Placeit, pay the required fee, and download it! In a matter of seconds, you’ll have gorgeous, professional shots to showcase your products.
So, whether you go through the whole process of taking a shot of your product or prefer to use one of Placeit’s mockups, the main idea is that, in the end, you’re left with an image that will yield the results you intend for your product shot. Doing so will guarantee you’ll be one step closer to achieving the goals you have set out for the brand you’re creating!